Client
Goal
Enhanced Storytelling
and Brand Representation through VR Tour: Catrion
Business Outcomes
Doubling Engagement at Every Event
VR Drives 30% Lead Surge
20% More Opportunities Post-Event
Driving Growth and Cutting Costs
Project Brief
The objective was to develop a VR tour experience for Catrion’s Business Development and marketing teams to showcase at events, exhibitions, and to clients and investors. This immersive experience would highlight their facility and catering process without physical visits, enhancing engagement and generating qualified leads. As a leading provider of culinary and hospitality services in Saudi Arabia with over two decades of experience, Catrion partnered with PROVEN Reality, a top VR and AR app development company in KSA
Client
CATRION
What We Did
UI/UX Design, 3D Assets Creation، Unity Development
Technology
VR
Device
Meta Quest 3
The Goal
Create an engaging, close-to-real VR tour experience of Catrion’s capabilities without a physical visit to the facilities so that both the business development and marketing teams can utilize it and boost prospects’ awareness, engagement, and business opportunities.
Challenge
The challenge for the client was effectively showcasing and promoting their catering services nationwide without requiring clients, potential investors, or event attendees to physically visit their production units in one or two specific places.
They needed a solution that could demonstrate their capabilities remotely, using virtual reality or video presentations,ensuring they could convey how they operate and fulfill client needs without needing on-site visits.
Basically, Catrion necessitated a solution that could bridge geographical distances and provide a vivid, interactive experience of their state-of-the-art food production capabilities.
Solution
By leveraging virtual reality for brand presentations, we aimed to establish a compelling and accessible way to showcase our clients’ services to a broader audience, ensuring transparency and engagement without the constraints of physical travel.
Catrion facilities, such as production units, storage, transportation methods, and remote site access, were presented as interactive stories and VR tours so potential customers could understand how they serve key industries such as healthcare,retail, and railway.
Environments were recreated by providing images, videos, and dimensions from real premises so 3D artists could build them the same way in a virtual environment, reflecting equipment, surfaces, textures, and brand uniforms worn by employees on duty.
Experience showcased high standards used for the facility, food storage and production, transportation methods,employees’ qualifications, and safety practices.
About The Client
CATRION stands out as the leading provider of culinary and hospitality services in Saudi Arabia. With over two decades of experience, they have the knowledge and expertise to deliver top-notch catering services for retail, healthcare, railways, offshore locations, and various other businesses. PROVEN Reality, a top VR and AR app development company in KSA and UAE, partnered with Catrion to create unforgettable VR for business experiences for their clients and investors, boosting their promotional and marketing efforts.  Â
Business Outcome
Doubling Engagement at Every Event
Increased engagement during presentations, exhibitions, and events by adopting VR for catering representation. The Catrion team was able to provide a dynamic and immersive presentation that transcended geographical barriers and involved two times more people in active conversations.
VR Drives 30% Lead Surge
Increased number of qualified leads after exhibitions and events following increased engagement; the Catrion team received 30% more marketing qualified leads after the events and exhibitions compared to the previous years, so engagement converted into interest and trust in working with Catrion as a leading company with cutting-edge technologies not only for marketing but for all business operations.
20% More Opportunities Post-Event
Engaged, interested, and empowered with Catrions’ capabilities resulted in an improved number of opportunities after exhibitions and events up to 20%.
Driving Growth and Cutting Costs
The ROI for the VR tour experience exceeded expectations and led to increasing all key marketing and business development KPIs, such as exposure, marketing-qualified leads, sales-qualified leads, and opportunities. On the other hand, the VR tour experience reduced costs for travel and on-site demos. Using virtual reality experiences for marketing and business development will ensure positive ROI is reached within one year.
Testimonials
Our Clients & Partners
