Client

Goal

Win Projects with Immersive Design
Review through VR Tour

Business Outcomes

Increased
Engagement

30% more marketing qualified leads

20% speeds up the decision-making process

Increased ROI for the VR tour experience

Project Brief

The objective was to develop a VR tour experience for ServHub’s customers with options for changing furniture, textures, and colors in the labor camp facilities. The solution helped the Business Development and Marketing teams to showcase the project in front of customers, allowing them to make decisions quickly and confidently by experiencing a true-to-scale space. Our client aimed to create an immersive, interactive, and engaging experience to showcase their facility without needing to visit or build it physically. This would not only break down communication barriers and avoid misunderstandings of 2D drawings, but the VR tour can put everyone in the same 3D model, ensuring clear and unified understanding.

Client

ServHub

What We Did

UI/UX Design, 3D Assets Creation, Unity Development

Technology

VR

Device

Meta Quest 3

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The Goal

Create an engaging, close-to-real VR tour experience of Catrion’s capabilities without a physical visit to the facilities so that both the business development and marketing teams can utilize it and boost prospects’ awareness, engagement, and business opportunities.

Challenge

The challenge for the client was effectively showcasing various sample accommodations and possible variations to ServHub’s clients, as the previous process was time-consuming, resulting in delayed decision-making and delivery of the project. ServHub necessitated a solution that not only addresses these challenges but also bridges geographical distances and provides a vivid, interactive experience of their capabilities, reducing the dependency on their clients’ on-site visits.

Solution

By leveraging virtual reality to present their facilities and show sample accommodations, we aimed to establish a compelling and accessible way to showcase our clients’ facilities to a broader audience, speeding up the decision-making process without the constraints of physical travel.

Inside details of ServHub labor camps, such as walking inside the block and opening doors, changing the colors of the walls, floor, and ceiling, having furniture with different options and ready-made models, were presented as interactive stories and VR tours so customers could understand how their labor camp would look even before it was fully built.

Environments were recreated by providing images, videos, and dimensions from real premises so 3D artists could build them the same way in a virtual environment, reflecting equipment, surfaces, textures, and surroundings of the labor camp facilities.

Experience showcased high standards used for the walls, floors, and furniture inside the camps.

About The Client

ServHub is a top provider of blue-collar workforce solutions in Dubai and KSA, offering a range of services, including accommodation, catering, and transportation for clients. Their facilities are ideal for employees and provide an affordable and comfortable living space. ServHub’s services include camp management and rentals in the UAE, camp construction in Saudi Arabia, and facility management solutions. They are known for their high-quality service in the GCC region.

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Business Outcome

Increased engagement

During presentations, exhibitions, and events by adopting VR for design review by 40%. The ServHub team provided a dynamic, immersive presentation that transcended geographical barriers and facilitated more effective collaboration.

Increased number of qualified leads

After exhibitions and events following heightened engagement; the ServHub team received 30% more marketing qualified leads after the events and exhibitions, so engagement converted into interest and trust in working with ServHub as a leading facility management company with cutting-edge technologies not only for marketing but for all business operations.

Speeds up the decision-making process

The VR representation speeds up the decision-making process by 20%. It allows ServHub’s clients to explore various options in real-time, including different colors, designs, and furniture layouts. The VR demo offers multiple variations, allowing clients to find the perfect fit for their labor camp. Once clients selected their preferred options in the collaborative session, they gave ServHub instant feedback on the next implementation steps.

The ROI for the VR tour experience

exceeded expectations and led to increasing all key marketing and business development KPIs, such as exposure, marketing-qualified leads, sales-qualified leads, and opportunities. On the other hand, the VR tour experience reduced costs for travel and on-site demos. Using virtual reality experiences for marketing and business development will ensure that positive ROI is reached within one year.

Testimonials

"The VR solution increased engagement and collaboration, speeding up decision-making by 20%. The VR demo at events generated 30% more qualified leads which gives us very high ROI. We highly recommend PROVEN Reality as technology partner for their effective solutions."