The term ‘Virtual Reality’ was coined in 1938 when a French dramatist described the illusory nature of characteristics in the theatre as “la réalité virtuelle.” Virtual Reality (VR) is a digital technology that allows you to do anything or go anywhere when you move your head whilst wearing a special VR headset. It has gained steady momentum, helps businesses improve their operations, and has a unique potential to facilitate memorable experiences for users. Globally, the VR market was estimated to be $2.6 billion by 2020. It is expected to outreach $5.1 billion by 2023.
This blog will walk you through the latest virtual reality technology updates. Read more to get immersed with the top 4 virtual reality trends in 2021!
1- VR in Remote Education
VR can help take traditional education to another level by offering immersive learning experiences.#nbsp; It is a revolutionary technology optimized to enhance social engagement, retention, and experiential learning. Students with special needs such as autism, dyslexia, severe cognitive disorders, and sensory impairment are particularly benefitting from VR platforms. Proven Reality has also introduced a healthcare VR app that helps medical students train without physically coming in contact with patients.#nbsp;
2- VR in Tourism
VR enables you to explore the world with the help of interactive images and videos, capturing every part of the location in 360 degrees. One of the biggest uses of virtual reality is to enable tourists to experience the feeling of “being there.” It saves users time from scanning through customer reviews, scrolling pictures, or watching videos before booking a hotel. Thus, virtual reality in tourism or virtual tourism has opened the doors for us, making it easier to get travel information, access improved interactivity, and a virtual sense of presence which enhances consumer learning and comfort of the destination. It is also a useful tool for tourism businesses to attract a wider audience.
3- VR in Advertising
VR in the advertising sector will allow developers to add branded placements and grow exponentially. It recommends services and products based on the user’s likeness and enables advertisers to reach a new audience through immersive and engaging campaigns. One of the ad-tech start-ups ( Immersv) has raised approximately $10.5 million, and even tech-giant Google carries out advertising experiences in VR in its Area 120 workshop.
4- VR in Retail
Creating a virtual shopping experience helps retailers and customers evolve with the industry. With the help of design software, artists integrate the tools used in VR to create realistic visuals and immersive experiences. Leveraging VR allows retailers to simulate real-world scenarios created by a computer-generated vision. VR will enable you to personalize products from the comfort of your couch. The consumer market of VR is forecasted to reach $3.7 billion by the end of 2021.
With VR technology, you can work with a real-time immersive model. You can also learn, explore, interact, and simulate changes in your systems, products, and services. Virtual reality simulators involve controlling your senses, particularly sight and hearing, to experience an immersive alternate landscape.#nbsp;
Do you want to encounter the innovative uses of this technology in the near future? Book a demo with us now!