{"id":25773,"date":"2022-02-23T15:59:00","date_gmt":"2022-02-23T15:59:00","guid":{"rendered":"https:\/\/provenreality.com\/?p=25773"},"modified":"2022-10-04T08:05:13","modified_gmt":"2022-10-04T08:05:13","slug":"augmented-reality-in-retail-how-does-it-impact-sales","status":"publish","type":"post","link":"https:\/\/provenreality.com\/augmented-reality\/augmented-reality-in-retail-how-does-it-impact-sales\/","title":{"rendered":"Augmented Reality in Retail – How does it impact sales?"},"content":{"rendered":"\n
Technological advancements are immediately embraced by some individuals, while others may take a longer time to adapt and welcome changes. Regardless of which side of the fence you are on, it is undeniable that it has changed how we lead our lives or do business. Today’s retail experience is vastly different from the years gone by. The options available 10 years ago were limited and conventional. One could either walk into a store or order from a catalog if they felt like experimenting. However, as we look at the retail industry now, advanced technologies, particularly Augmented Reality (AR), have enabled a whole new range of possibilities. In this data-driven piece, we will explore the benefits of Augmented Reality in the retail industry and the way it impacts sales.<\/p>\n\n\n\n
The statistics are in favor of AR<\/h3>\n\n\n\n\n\n\n\n
A recent survey by Eclipse reveals that over 34% of customers use AR while shopping and 47% use it both in-store and online.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n\n\n\n\n
Millennial shoppers are wholeheartedly embracing AR technology. With AR becoming an inherent part of the shopping experience, these numbers are expected to increase. If, as a retailer, you fail to provide this as an option for your customers, it is highly likely that your industry peers will have a competitive edge over you.<\/p>\n\n\n\n
Increase sales irrespective of brand popularity<\/strong><\/h3>\n\n\n\n
Most of the time, customers prefer well-known brands when making the purchase decision because they want to avoid the risk associated with lesser-known brands. Brand signals are even more important in an online environment due to the inability to physically touch the products before they are purchased. AR can reduce uncertainty in online purchase decisions by providing visual information about the product fit. In this way, AR may reduce consumers’ reliance on brand signals and inadvertently increase the preference for less popular brands.<\/p>\n\n\n\n